Patsi Krakoff, Psy. D.'s Articles in May 06 Articles

  • Ready to Snap - The Lure of Modern Life - May 06 Article
    Are you too busy? Are you always in a hurry, juggling work and family tasks like balls in the air? Are you ready to snap?

    You’re not alone. Millions of successful adults are being swept up by today’s
    frenetic, globalized, technology-driven lifestyle. We work longer hours, with escalating demands at work and home.

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  • The Quest for Great Customers - May06
    Most CEOs hope a stronger focus on customers will protect them from eroding profit margins & commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels.

    We now have the ability to connect with buyers in more meaningful ways -- but perhaps we’re overlooking the fundamental elements of a good customer relationship program:intimacy and trust.

    Let’s take a look at what’s wrong with most relationship marketing.

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