Patsi Krakoff, Psy. D.'s Articles in Innovation

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  • Relax, Don't Worry: The Brain Science of Productivity (Innovation)
    Everyone you meet these days is overworked and out of time. In our tech-enhanced world, we have more time-saving helpers and systems than ever before.

    So, why isn’t there enough time to juggle our work, home and health responsibilities?

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  • Creating a Climate of Innovation
    An enterprise that does not innovate will not survive long. And management that does not learn to innovate and foster creativity will not last long.

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  • Going Global: Are You Ready?
    As opportunities for global expansion increase, so does the trend toward more diversity in the workplace. Successful companies are recruiting professionals with different backgrounds, cultures, styles and motivations. Yet this great resource presents increased possibilities for misunderstanding and cultural blunders.

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  • Are You Ready for the Future?
    Is your organization looking forward, or is it focused on the problems of the present and immediate short-term competition?

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  • Finding Your Next Big Idea
    The organization that fails to continually innovate new products and services will not survive long. As competition becomes tougher and market challenges increase, innovation is an imperative for business leaders and managers around the world.

    But not all innovations produce commercial success. A new business idea must offer customers exceptional utility at an attractive price, while delivering a tidy profit. This article examines where to find your next big idea.

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  • The Quest for Great Customers
    Most CEOs hope a stronger focus on customers will protect them from eroding profit margins & commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels.

    We now have the ability to connect with buyers in more meaningful ways -- but perhaps we’re overlooking the fundamental elements of a good customer relationship program: intimacy and trust.

    Let’s take a look at what’s wrong with most relationship marketing.

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