Patsi Krakoff, Psy. D.'s Articles in Globalization

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The Quest for Great Customers Most CEOs hope a stronger focus on customers will protect them from eroding profit margins & commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels. We now have the ability to connect with buyers in more meaningful ways -- but perhaps we’re overlooking the fundamental elements of a good customer relationship program:intimacy and trust. Let’s take a look at what’s wrong with most relationship marketing. - Going Global: Are You Ready? As opportunities for global expansion increase, so does the trend toward more diversity in the workplace. Successful companies are recruiting professionals with different backgrounds, cultures, styles and motivations. Yet this great resource presents increased possibilities for misunderstanding and cultural blunders. -- Are You Ready for the Future? Is your organization looking forward, or is it focused on the problems of the present and immediate short-term competition? --

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