Patsi Krakoff, Psy. D.'s Articles in August 08 Articles

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  • The Brain Science of Persuasion: 7 Automatic Triggers
    People make two major mistakes when trying to persuade others:

    1. Using the argument that would work best on themselves
    2. Overestimating the power of logic and rationality

    Instead of researching what makes people buy or make decisions, they ask themselves, “What would motivate me to participate in this program or buy this product?”

    The fact is, effective persuasion skills can be learned and successfully incorporated into anyone’s communication abilities.

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