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  • Open Source Innovation & Other Weird Ideas That Work  By :
    Self-managed volunteer hackers pool their skills every day on the Internet. Thousands of solo programmers compete to build software that’s bought by companies with whom they have little or no contact. Open sourcing has sparked a new way of innovating, even in other more traditional industries. It involves recruiting ideas from outside the company: from customers, freelance scientists, engineers and designers—in short, a global audience of enthusiastic creators.
  • Creating a Climate of Innovation  By : Patsi Krakoff, Psy. D.
    An enterprise that does not innovate will not survive long. And management that does not learn to innovate and foster creativity will not last long.

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  • Going Global: Are You Ready?  By : Patsi Krakoff, Psy. D.
    As opportunities for global expansion increase, so does the trend toward more diversity in the workplace. Successful companies are recruiting professionals with different backgrounds, cultures, styles and motivations. Yet this great resource presents increased possibilities for misunderstanding and cultural blunders.

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  • Are You Ready for the Future?  By : Patsi Krakoff, Psy. D.
    Is your organization looking forward, or is it focused on the problems of the present and immediate short-term competition?

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  • Finding Your Next Big Idea  By : Patsi Krakoff, Psy. D.
    The organization that fails to continually innovate new products and services will not survive long. As competition becomes tougher and market challenges increase, innovation is an imperative for business leaders and managers around the world.

    But not all innovations produce commercial success. A new business idea must offer customers exceptional utility at an attractive price, while delivering a tidy profit. This article examines where to find your next big idea.

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  • The Quest for Great Customers  By : Patsi Krakoff, Psy. D.
    Most CEOs hope a stronger focus on customers will protect them from eroding profit margins & commoditization. But getting closer to customers is not a matter of installing better CRM systems or simply measuring satisfaction levels.

    We now have the ability to connect with buyers in more meaningful ways -- but perhaps we’re overlooking the fundamental elements of a good customer relationship program: intimacy and trust.

    Let’s take a look at what’s wrong with most relationship marketing.

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