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CEOs are now lasting just 7.6 years in office on a global average, down from 9.5 years in 1995, according to consulting firm Booz Allen Hamilton. Two out of every five new CEOs fail in the first 18 months (HBR, January 2005). Recent corporate scandals and bankruptcies reveal that some CEOs fail on such a scale as to bring down the company with them. Enron, Iriduim, Webvan, WorldCom, and Tyco are examples. CEOs at GM, Motorola, Rite Aid, Mattel, Quaker, and Saatchi & Saatchi have led their companies to the brink of collapse at one time. All were led by executives with stellar track records of previous successes. Why have some very smart executives failed in recent years, bringing down whole companies, costing billions of dollars, and causing incredible losses to shareholders, customers and employees? What can be learned to avoid such huge failures? “We live and work in a world where organizational failure is endemic—but where frank, comprehensive dissections of those failures are still woefully infrequent; where success if too easily celebrated and failures are too quickly forgotten; where short-term earnings and publicity concerns block us from confronting— much less, learning from—our stumbles and our blunders.” —Jena McGregor, Fast Company Magazine, February 2005 The same underlying explanations can be seen as the cause of failure for all businesses and their leaders – whether they occurred during the 80s, 90s, or more recently. While the corporate cultures of failed businesses vary widely, there are visible patterns of similarity across organizations and across CEOs. The full article is available for purchase for your newsletter needs (with full reprint rights) in nuggets (500-600 words), short (1000 words) and longer (2,000 words) versions. The full article covers the following concepts: Tracking Underlying Causes of Failure Four Explanations Seven Deadly Habits 11 Common Causes of Derailment Identifying 7 Bad Leadership Styles How to Fight Failures Leaders are Humans Too Here are the order links for this article with full reprint rights. You can use this article as your own in your newsletters, ezines and marketing materials. a. Text, 2000-word Article with full reprint rights $79: Click Here b. Text, 1,000 word article full reprint rights $57: Click Here n. Text, 500 word nugget, full reprint rights $42: Click Here All word lengths are approximate.
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