Sustaining Results: Balancing People, Values and Business

In the last few years several books have addressed why some companies are more enduring than others. What distinguishes the great from the merely good? What factors contribute to sustaining success in today’s rapidly changing economic environment? Built to Last, Good to Great, Hidden Value, The Knowing-Doing Gap, and Peak Performance are just a few of the books that are providing answers.

Really great companies, even in bad times, place people and values first. An
obsession with stock prices can obscure vision and cause companies to lose their way. The link between people and the bottom line is becoming more apparent. Organizations that succeed over time are those that have a strong values-driven culture. They are people-centered organizations who balance values and business.

As Herb Kelleher of Southwest Airlines is fond of saying, "We put our employees first, our customers second, and our shareholders third. In that order it works and out of that order nothing works."

A wealth of empirical evidence shows the effectiveness of a people-centered
approach that delivers value to the customer, the employee, the organization, and the shareholders.

As we continue into this new century with new uncertainties, companies will need to draw on the full creative energy and talent of their people. There must be a balance with people, values and business in order to create sustainable results.

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