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“Here we are, living at the pinnacle of human possibility, awash in material abundance. As a society, we have achieved what our ancestors could, at most, only dream about, but it has come at a great price. We get what we say we want, only to discover that what we want doesn’t satisfy us...” — Barry Schwartz, The Paradox of Choice, 2004 We have more material possessions and time-saving devices, but we still don’t have enough time. The middle classes of many countries, not just America, have a degree of autonomy and personal control unimaginable to people living in other times and places. In America, the gross domestic product, a primary measure of prosperity, more than doubled in the last 30 years. But the proportion of the population describing itself as “very happy” declined 5 percent. That doesn’t sound like much, but 5 percent represents 14 million people who reported that in the 70s they were very happy but who say that today they are not. What to Do About Choice Overload? Barry Schwartz, in his book The Paradox of Choice (2004), offers good advice for getting a handle on the problems of too many choices, but they are not easy steps. They require practice, discipline, and a change in the way we think about the value of choice. One of the best ways to explore the problems of choice and solutions is to work with a coach who can help you look at your assumptions and beliefs about freedom and what really matters most. As Barry Schwartz concludes in his book, Remember that 'He who dies with the most toys wins' is a bumper sticker, not wisdom. This is a brief synopsis of an article available for your newsletters or ezines, in either text, PDF or HTML custom designs. The full article contains the following concepts: Modern Times and Rising Suicide Rates What to Do About Choice Overload? Choose What to Choose What Really Matters? An Attitude of Gratitude Resources Here is the order link for purchasing the article in text version: S04-21a. Text Version 1,000 word article, Full Reprint Rights $57 clickHERE
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