Decision Making: Emotion or Reason?

Have you ever made a foolish decision that had unpleasant consequences?
Needless to say, we all have. Consider the following:

• We go grocery shopping with the resolve to eat healthfully and buy a gallon of
ice cream… just in case friends stop by.
• We need to replace our used car… and end up buying a brand-new one.
• We bet on a sports team we don’t really think can win because the risk offers
great financial reward.
• We take a job with long hours because the benefits seem too good to pass up.

Later, we cannot seem to find rational explanations for our decisions—but we
still manage to come up with “logical” excuses for our illogical behavior.

Neuroscientists learn more about the brain each day, including how it processes
information and how we make decisions. While much remains to be discovered, we
may not be as rational and “in control” as we think.

To better understand the brain, think of it as three layers:

1. Reptilian or primitive
2. Dog
3. Human

Apparently, we are not in control of our decisions as much as we'd like to
think. Many times we make decisions based on input from our dog brains.

This is a brief synopsis of a 1000 and a 600 word article available for purchase
with full reprint rights. The long version has the following concepts:

Three Brains in One
Emotion and Reason
Risk and Reward
The Thrill of the Hunt
Sweet Revenge
Know Your Brain

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